Primary research.
Primary research is when information is gathered by yourself such as a questionnaire.
Secondary research.
Secondary research is when you use information yo have researched from the internet which some one else has made.
Successful logos and brands
McDonald's is a worldwide famous fast food chain, the logo is very popular and well known everywhere. The colours are very bold which makes it stand out. The sans serif font keeps the logo looking clean. The 'M' which is the main feature of the logo stand for the capital letter of McDonald's, it also looks like one of the chips that they sell.
Cadbury's is the most famous brand for chocolate in the whole world, it is noticed for it's swirly purple background and it's curly serif font. The purple colour of the background is very dark, this makes the white seem more bold.
Disney is one of the most popular film makers in the world. People notice the logo for it's unique serif font. The logo is simple but effective and yet very famous.
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