LO1:Task 1: KTA 3/5: Five pieces of graphic design- full analysis.

The Great British Music Festival.

The target audience for this event is mainly for adults and people who enjoy rock music. The Background of the poster looks like it's supposed to be vintage with the yellowy colours and the creases, this links in with the illustrations and the style of the music. This shows that the music at this festival is fairly old, The victorian people which have been illustrated at the sides of the poster represents Britain, and the shield has the British flag printed on to it. The different size fonts and the gutters have separated the information and also makes the whole lay out neater. The bold title   in red is outlined by a thick black boarder, which makes it stand out more which captures the attention of the audience. The colour theme of the poster matches the title which ties the whole thing together and makes the poster look very distinctive. The by lines are at the bottom of the poster and right at the bottom right corner, it also says who presents the event right at the top of the page above the heading. The Headliners are in bold serif writing to make them stand out so people will notice the most popular band name when they see it.

Vest-ival

This festival can be something you can attend as a family, so it's targeted at all ages. The background on this poster is very minimalist but also very bold at the same time because of the bright orange colour. The vest shape picture behind the text is because it stands for the 'Vest' in Vestival.  The orange banner going across the vest stands out because it's on a coloured background, it needs to stand out because that tells you what the festival is and what sort of things are there. The Headliners are in big unique fonts so when people walk past the poster the headliners will be the first thing they see. the web address is at the bottom of the poster so that if people want more information or want to book online then they can go to that address to do so. 

Greenday.

The target audience for this Greenday event is aimed at punk rockers in their teens and above. The poster is of a band called Greenday, it is advertising a No1 selling album called American Idiot and one of their best selling songs Wake me up when september ends which is in a bold Sans serif font in order to capture the audiences attention. The name of the band is in bold capitals in a impact sans serif font to seperate it from other information included in the poster to give it a neater effect so its more simple to read. The picture features Billie Joe (the lead singer of Greenday) this is a shot from the music video Wake me up when september ends which makes it relevant to the text on top of it. The banner at the bottom has important information on and it is on one block colour which makes the text stand out. The web address and the company who created the poster is in the bottom right corner for copyright reasons.

Prince.

Aimed towards people from the Era where Prince was more popular and people who listen to this style of music. The poster features Prince which is a band of a different generation. It is advertising a best selling double album. The advert is in the style of Vouge magazine to grasp attention of the audience and make them want to read what it's about. The colour of the cover makes it look vintage which interests people and makes them want to find out more about more. The title of the bands name is written as the heading of the magazine to show what the advert is about and to make it stand out, it is also written in a serif font. The different sections of text say different things to make them look like different stories of a magazine. Little Red Corvette is the name of the album, it is written as a sub heading and in italics to seperate it from the main heading.

Bandon Music Festival.

This festival is aimed at all ages but under 12's must be accompanied by an adult. The poster is promoting an outdoor music festival called Bandon Music festival. The background stands out a lot because of the red and orange colour which connotes that it's loud because it looks like fire, this is also complemented by the heading. The 'music' part of the title is put in a white colour to make it stand out against the background, it needs to stand out because it's saying whats in the festival and what it's about which is music. The three yellow banners have the dates of the festival and the white post it note design has all the important information at the bottom right corner but it is kept simple so it doesnt take away attention from the other the sections of the advert. promotional adverts are on a small yellow banner at the bottom for copyright reasons, and the web address is on a black banner so that you can get more information from the site. Social networking sites are put in the corner to advertise that they have a group that can be joined on Facebook and twitter.

i have thoroughly investigated each one of these adverts and none of them are breaking any of the codes, as none contain anything offence,misleading, promiscuous advertising.

LO1: Task 1: KTA 4: Regulatory bodies - ASA research

logos
1. simple,effective,recognisable
2.Headline should be at the top.
3. c words you should remember when analysing a media text is connotation and convention.


ASA- advertising standards authority-is a non-statutory body but provides a code of practice for advertising

Guy Parker has been chief executive of the ASA since June 2009. His salary for this role is £120,000.

advertisements that fall in paid-for spaces in newspapers (both national and regional) and magazines published in the United Kingdom fall within the ASA's remit.

The ASA's remit has since March 2011 covered claims that appear on a company's own website, as well as covering claims that appear in paid-for spaces on the Internet, including pop up ads, banner ads and sponsored links. The non-geographical nature of the Internet can make it hard to determine whether the ASA's remit applies. Online sales promotions (see below) are within the ASA's remit as long as they appear in "British web space".

*Adverts should not cause offence.
*Adverts should not glorify alcohol,sexual activity,drug taking.
*Adverts should not cause harm to children.
*Adverts should not be misleading.
*Adverts should not give false information about what they are selling or promoting. 

Adverts that could be banned.
skittles.
lynx chocolate
ann summers
magnum infinity

Research on banned adverts.

Dior.

The Christian Dior advert that featured movie star Natalie Portman and the “miracle effects” of its mascara has been banned for being misleading to consumers.

Dior Show New Look showed an image of Portman with accompanying text stating that the product delivered a “spectacular” volume-multiplying effect.

Cosmetics rival L’Oreal UK challenged the ad, complaining that it misleadingly exaggerated the likely effects of the product, which prompted an investigation from the Advertising Standards Authority (ASA)

Phones 4 u.

Phones 4U has been cleared by the Advertising Standards Authority (ASA) after its horror-themed ad campaign sparked a record number of viewer complaints.

The advertising regulator received over 600 complaints about the mobile phone retailer’s TV and video-on-demand ads, which featured a scary-looking young girl spook a woman in a multi-storey car park, with the strapline “missing our deals will haunt you”.

Credos.

Brands need to steer clear of airbrushed images in their advertising campaigns to build consumer trust, according to a new report from the Advertising Association and research unit Credos.Over three-quarters (76 per cent) of women like to see natural images promoting products, the study seen by Marketing Week reveals.Most tellingly, 84 per cent of those polled believe it is unacceptable for companies to change the way women appear in their ads.

LO1 Task 1: KTA 4: ASA and copyright information

Copyright Law.

COPYRIGHT is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited of time.

This means that it is illegal to use or copy work that has been copyrighted without the creator's/licence holder's permission.

Today with the proliferation and speed of file transfer over the internet and mobile technologies the issue of copyright has become more of a problem.

Pirate websites.
Torrent.
Pirate bay.
Lime wire.                             
youtube converter.
Bearshare.
MP3 rocket.










Creative Commons.
Creative Commons is a website where you can download and upload images and sounds legally, it's something everybody is able to use.

Before my Graphic Design project i need to bear in mind the copyright laws and that i cant take anyone else's work. All work needs to be done by me and no one else.

LO1: Analysing Conventions Of Graphic Design Products.

 This is a V festival flyer.
The purpose of this flyer is to promote a festival. The content isn't heavily detailed but it shows the things you need to know such as who's playing, the date, when tickets come on sale and a link to go on to a website to find out more about the event. The style of the flyer is colourful in bright which grasps the attention of viewers. The layout is set nicley into clean white blocks with sans serif font making it stand out, The colours of the font are black and red which goes with the logo. The target audience would obviously be young adults, as festivals aren't for children, and if it was for more mature adults the flyer would seem more clean and mature to fit the target audience. All the images will be drawn so there will be no legal issues or copyright problems.



                         

V festival logo.
The purpose of this logo is to show the event of a festival. This logo should be on every piece of advertisement.  The content of this is simple, it is just font with a big red tick. The style of this logo is basically just simple black and red font with a thick outline the define it better, the red on the V is the only colour on the logo making it very effective. The layout of the logo is neat but still grabs attention with the red, in my opinion i like the simplicity of it. The target audience of the logo fits to everyone other than children, because children are usually drawn to bright colours and cartoons. The copyright of this logo wouldn't have been an issue because it would have all been hand drawn and edited and created from original ideas and fonts.



                

V fest ticket.
The purpose of this ticket is to get in to the festival as proof as buying a ticket, this could also be used as a souvenir after the festival. The content of the ticket involves where it is and the time,date and also a bar code so it can be scanned, this way the ticket cannot be plagiarized. The style of the ticket is very bright and summery, which goes well with the fact the festival is in summer, it is but into white blocks where the information goes so it can be read clearly. The layout is spread out making it look not messy and easy to read, this avoids confusion. The target audience is obviously young people because of the brightness which connotes youth.

Coachella flyer.
The purpose of this flyer is to advertise a festival. The content of it is kept simple as it is not a magazine advert, but it still includes details you need to know such as location and who's playing at the event. The style of the flyer is in warm colours to connote sun, as the festival is L.A this also goes well with the palm trees. The layout is put into different sections, so you have the main information at the top and then who's playing each 3 dates filling up the whole flyer. The main acts which are playing e.g Jimi Hendrix and Led Zeppelin are in big bold fonts which makes them stand out the most, this will draw people in if they are fond of whos playing. The target audience would be more older people than young people due to the musicians playing and the lack of bright colours. As this is an old flyer there wasn't much software available to make the flyer, or much influences to copy, so i think this is all drawn so there was no legal issues or copyright.

Coachella billboard.
The purpose of the billboard is to advertise the festival. the content is simple because there isn't much time to see it, but it shows clearly what it is. The name of the festival is in a big font and it tells you what it is in a slightly smaller different font, the shows the neatness of the layout.  By the look of the billboard the target audience would be older people as the colours are very neutral and the person on it looks like a mature adult. There would have been no copyright issues as it is just the photograph, and permission would have been used from the photographer to use it so there would be no legal issues.

Coachella Banner.
The purpose of this banner is to advertise, it would be really big and go somewhere which would get a lot of attention. The content is simple as there is limited text, it says the name of the festival and has pictures which connote summer and L.A. e.g palm trees. This is also the same for the tents in the picture because it connotes that it is a festival, because people usually camp out at festivals. The style is very mellow, it shows a relaxing sunset colour theme, which shows it's a place more for grown ups as it is a place to relax and not party. The layout is simple and gets the point across, but yet still shows it is a festival beause of the tents. the images look drawn so there would be no copyright issues as long as it was an original idea.

 Doc fest billboard.
This is a billboard for Sheffield Doc Fest, It advertises the event. The content is simple and just has key words which would attract young adults which would be the target audience. The style sticks to the pink and black cut out theme which is Doc fests main feature. The layout is slightly messy but it is meant to look slightly grungey, but you can still tell what it says clearly. This would be made on computer software by scratch so there is no copyright issues. 

Website banner.
This shows that doc fest is about films and is to advertise that. It shows that there are films at Doc Fest and shows a group of people watching a movie. The style is simple with one word but stuck to the pink and black theme. The layout of the bottom is clear and easy to read, mainly because there is only one word, i think this would have looked better if there was more cut out bits and the opacity was opaque. There shouldnt be any legal issues unless the photo is stolen from someone else.

Doc fest navigation bar.
This is the navigation bar from the old doc fest website. It shows all the things you can click on and find out about Doc fest. The style is the same as the first piece i analyzed about Doc fest, they used blocks that look like ripped up pieces of paper to seperate each bit which avoids it looking messy. The layout is layed into different sections, so you have the Doc Fest logo at the top, sponser and date, and then theres the different tabs you can click layed out across the bottom in two lines. There should be no legal issues  with this piece.

LO1 Task 1: KTA 2 Analysing Conventions of Graphic Design Products.

LO1 Task 1: KTA 1: Industry Research/Write up of Professional.

Nick Bax

Nick Bax is a British designer who has practice has spanned the fields of graphics, creative direction and art for over twenty years, he was born in 1970
He has a company called Human which he had discovered in 2007.
Human is a creative agency, with global credentials and substantial collective experience.
The Art of Sci + Tec, is an app which you can download.
There is an online site you can go on and download something called Computer Love, Computer Love is a virtual 3D gallery that is interesting and unique to those who appreciate forms of art.

Nigel Stafford.

Nigel Stafford is a Graphic designer and a photographer for clear channel outdoor and freelance, and also a music producer and has his own recording studio called Gadgetboy production, he is also a DJ at the Local Authority and a corporation and freelance, but he specialises in graphic design.