LO1: Task 1: KTA 4: Regulatory bodies - ASA research

logos
1. simple,effective,recognisable
2.Headline should be at the top.
3. c words you should remember when analysing a media text is connotation and convention.


ASA- advertising standards authority-is a non-statutory body but provides a code of practice for advertising

Guy Parker has been chief executive of the ASA since June 2009. His salary for this role is £120,000.

advertisements that fall in paid-for spaces in newspapers (both national and regional) and magazines published in the United Kingdom fall within the ASA's remit.

The ASA's remit has since March 2011 covered claims that appear on a company's own website, as well as covering claims that appear in paid-for spaces on the Internet, including pop up ads, banner ads and sponsored links. The non-geographical nature of the Internet can make it hard to determine whether the ASA's remit applies. Online sales promotions (see below) are within the ASA's remit as long as they appear in "British web space".

*Adverts should not cause offence.
*Adverts should not glorify alcohol,sexual activity,drug taking.
*Adverts should not cause harm to children.
*Adverts should not be misleading.
*Adverts should not give false information about what they are selling or promoting. 

Adverts that could be banned.
skittles.
lynx chocolate
ann summers
magnum infinity

Research on banned adverts.

Dior.

The Christian Dior advert that featured movie star Natalie Portman and the “miracle effects” of its mascara has been banned for being misleading to consumers.

Dior Show New Look showed an image of Portman with accompanying text stating that the product delivered a “spectacular” volume-multiplying effect.

Cosmetics rival L’Oreal UK challenged the ad, complaining that it misleadingly exaggerated the likely effects of the product, which prompted an investigation from the Advertising Standards Authority (ASA)

Phones 4 u.

Phones 4U has been cleared by the Advertising Standards Authority (ASA) after its horror-themed ad campaign sparked a record number of viewer complaints.

The advertising regulator received over 600 complaints about the mobile phone retailer’s TV and video-on-demand ads, which featured a scary-looking young girl spook a woman in a multi-storey car park, with the strapline “missing our deals will haunt you”.

Credos.

Brands need to steer clear of airbrushed images in their advertising campaigns to build consumer trust, according to a new report from the Advertising Association and research unit Credos.Over three-quarters (76 per cent) of women like to see natural images promoting products, the study seen by Marketing Week reveals.Most tellingly, 84 per cent of those polled believe it is unacceptable for companies to change the way women appear in their ads.